Are you looking for a career-boosting internship with a globally recognized sportswear leader? The PUMA Internship 2025 (Employer Branding & DEI Role) is an excellent opportunity for students and fresh graduates who want to explore employer branding, people engagement, communication, and Diversity, Equity & Inclusion (DEI) initiatives. Known for its innovative culture and strong global presence, PUMA offers a dynamic environment for young talent to grow and build meaningful professional experience.
About PUMA – A Global Leader in Sportswear
PUMA is one of the world’s most trusted names in sportswear, performance gear, and lifestyle clothing. With a legacy of over six decades, PUMA has consistently pushed boundaries in creating high-performance products for professional athletes and fitness enthusiasts worldwide.
With operations in more than 120 countries and over 13,000 employees globally, PUMA continues to innovate across categories such as football, motorsports, golf, and running. The company’s headquarters are located in Herzogenaurach, Germany, while Puma Sports India Pvt. Ltd., headquartered in Bengaluru, leads the brand’s operations in India.
PUMA India specializes in sportswear, footwear, and accessories for daily and professional use and has grown into one of the most dynamic brands in the country since its establishment in 2005.
Why Choose the PUMA Employer Branding & DEI Internship?
This internship is ideal for individuals interested in:
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Employer branding
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Employee experience
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Recruitment marketing
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DEI initiatives
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Social media storytelling
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HR communications
The role offers cross-functional exposure, hands-on learning opportunities, and the chance to work with a fast-growing international brand.
Roles & Responsibilities
As an Employer Branding & DEI Intern, your responsibilities will revolve around communication, campaign management, brand consistency, and inclusion-focused initiatives. Here is a detailed breakdown:
1. Content Creation & Employer Branding Support
You will help create, curate, and schedule various forms of content for:
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Internal communication channels
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Social media platforms like Instagram and LinkedIn
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Talent-attraction campaigns
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Career and recruitment pages
This role requires a creative mindset and the ability to communicate authentically with potential candidates and employees.
2. Maintaining Brand Consistency
You will support the employer branding team in ensuring PUMA’s messaging and tone remain consistent across:
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Job descriptions
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Candidate touchpoints
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Glassdoor/Indeed platforms
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Email communication
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Internal HR portals
Brand consistency helps build trust among employees and candidates.
3. Supporting DEI Initiatives
A major part of your role will involve:
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Researching DEI best practices
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Supporting internal awareness campaigns
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Assisting in inclusive events
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Helping design diversity-centric communication materials
DEI is a strategic priority for PUMA, making this role impactful and meaningful.
4. Analytics & Campaign Evaluation
You will work with analytics tools to monitor:
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Social media metrics
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User engagement
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Candidate experience feedback
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Internal involvement with campaigns
Insights will help you recommend improvements and optimize future employer branding strategies.
5. Collaboration & Coordination
You will collaborate with various internal teams and stakeholders, including:
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Recruiters
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HR business partners
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Creative/design teams
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Campus hiring teams
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External event vendors
This will improve your multi-tasking and cross-functional coordination skills.
6. Project Administration
Key responsibilities include:
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Maintaining content calendars
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Updating databases
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Drafting communication messages
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Tracking event plans and project timelines
This helps build project management and organizational skills.
7. Creative Input for New Ideas
You will be encouraged to share fresh ideas for:
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DEI campaigns
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Campus hiring activities
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Visual and storytelling content
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Employee spotlights
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Social media assets
PUMA values innovation, making it a great space for creative thinkers.
8. Team Participation
You will attend meetings, share updates, take initiative, and handle smaller tasks independently. This fosters professional growth and confidence.
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Puma Internship 2025 Details
Location – Bengaluru, Karnataka
Duration – 3 to 6 months
Perks
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Paid internship (amount not disclosed)
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Certificate
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Letter of Recommendation
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Work experience with a global brand
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Exposure to employer branding and DEI strategy
Highlights of the Puma Internship 2025
| Internship Feature | Description |
|---|---|
| Company | PUMA (Sportswear & Lifestyle Brand) |
| Role | Employer Branding & DEI Intern |
| Location | Internship in Bengaluru |
| Duration | 3–6 Months |
| Skills Required | Communication, creativity, coordination, research |
| Work Areas | Employer branding, DEI initiatives, social media |
| Perks | Paid internship, certificate, LoR |
| Growth Opportunities | HR branding, DEI strategy, digital communication |
How to Apply for the PUMA Internship 2025?
Applying to the PUMA internship is simple and straightforward. Follow these steps:
Step 1: Visit the Official PUMA Career Portal ( Click here to apply now )
Go to the official careers section of PUMA India. Search for the Employer Branding & DEI Intern opening. (No external links included as requested.)
Step 2: Create/Update Your Profile
Fill in your basic details, educational information, and any relevant experience. Make sure your resume is updated and aligned with HR and communication-focused roles.
Step 3: Submit Required Documents
You may need to upload:
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Resume
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Cover letter
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Portfolio or sample work (if applicable)
Step 4: Complete the Application Form
Fill in the required fields, answer any additional questions, and review the information before submitting.
Step 5: Wait for Shortlisting
If shortlisted, the HR team may contact you for:
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A telephonic screening
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Virtual interview
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Skill-based discussion
Final Thoughts
The PUMA Employer Branding & DEI Internship 2025 is an exceptional opportunity for students who want to build a successful career in HR communication, branding, and inclusive workplace initiatives. With hands-on learning, global exposure, and the chance to work alongside passionate teams, this internship equips you with the skills needed to thrive in the modern HR landscape.
If you are creative, people-oriented, and eager to work on impactful DEI initiatives, this internship is the perfect fit for you.
Frequently Asked Questions (FAQs)
1. Who can apply for the PUMA Employer Branding & DEI Internship 2025?
Students, graduates, or early-career professionals interested in HR, branding, communication, or DEI fields can apply.
2. Is prior experience required for this internship?
No, prior experience is not compulsory. However, familiarity with social media, communication, or event coordination can be beneficial.
3. What is the duration of the PUMA internship?
The internship lasts for 3 to 6 months.
4. Is this internship paid?
Yes, it is a paid internship, but the exact amount is not disclosed.
5. Where is the internship location?
The internship will take place at PUMA’s Bengaluru office.
6. What skills are helpful for this role?
Strong communication, creativity, research, content creation, and coordination skills are highly valuable.